Brand identity refers to the creation of the foundational elements that define how your brand is perceived. This includes your logo, color palette, typography, tone of voice, imagery style, and overall visual and messaging guidelines. Essentially, it’s the process of crafting a new and unique identity for a business that is either just starting or doesn’t yet have a defined brand.
A brand redesign focuses on updating, modernizing, or reworking an existing brand that may no longer align with a company’s goals, audience, or market trends. It may involve refreshing the logo, revisiting the color scheme, updating fonts, changing the tone of messaging, and enhancing the overall look and feel of the brand to make it more current or relevant.
